Contributors

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The importance of emotional mapping in B2B marketing

The key to engaging successfully with your target audience is being able to send them the right message at the right time in order to...

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Is branding Southern Rail's greatest failure?

As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last couple of years, Southern...

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When you need custom Salesforce code - and when you don't

This is something I often get asked and without a detailed knowledge of the Salesforce platform, it can be a difficult thing to work out.

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Salesforce CEO Urges Extra Scrutiny of Microsoft’s Acquisition of LinkedIn

With Salesforce's latest failed acquisition Mr Benioff speaks out against what is seeming to be a data monopoly from Microsoft.

“When you’re the largest software company in the world, when you’re Microsoft, you need to be treated differently,” Mr. Benioff said...…

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Brand storytelling is here to stay

They say content is king, but since then we've been inundated with content. So much so, that the challenge for the modern marketer today...

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Don't leave your user experience behind

I agree wholeheartedly agree with this article - I think it's easy, as busy marketers, to overlook what your website journey is like. Is...

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Should we use Salesforce Process Builder at all?

I've always been wary of Process Builder. My objection is that Process Builder's main advantage is also its greatest weakness: It offers...

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The five fundamentals of data-driven marketing

From understanding your data points, what this means in terms of interest and intent to buy, the best way to measure performance & ROI to...

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Which social media network should my business prioritise?

This is a question I often get asked, and I’m sure many people wish there was one straightforward answer. With B2B companies, the Big...

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How to calculate the ROI of offline transactions

Google AdWords is a great way to drive new traffic to your site and, for e-commerce businesses, it's very easy to track your return and...

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Email marketing is not dead!

Despite an influx of new communication channels in which to target potential customers through in recent years, email remains an...

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The long and winding path-to-purchase

The B2B buying cycle is complex - taking into account multiple decision-makers that may have differing needs or requirements and...

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Don't just do what you know you can measure

Here's a thought provoking piece for all the marketeers out there. Sometimes it's easy to measure the things we know are easy to measure....

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One date you won't want to miss!

6pm Tues London meet up said the email, another date! Is he going to be tall, dark and handsome? Actually it really doesn't matter...

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6 shocking myths about subject lines

This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness...

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How data analysis became the new social media marketing

A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it's becoming an...

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Salesforce Bails on Twitter Bid

This news has been devastating to Twitter - Shares have fallen 7% since revealed that Salesforce have 'Walked away' from the deal.

It has...

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Get the most out of your email campaigns

Optimising your email campaigns is about more than what your email says and looks like. Think about the full cycle - from why recipients...

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5 Ways to Humanize your Marketing Emails

Marketing Automation opens up a whole world of new possibilities for digital marketers, especially when it comes to email. But there are...

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Assessing Salesforce's platform and ecosystem

This is a really good "state-of-the-union-roundup" of where Salesforce is right now. A top-10 position in the tech industry, impressive...

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The Core of Salesforce Einstein

Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of...

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Wave for B2B Marketing (Pardot)

I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform.  For me this...

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Predicting the unknown with AI

In the world of marketing automation, we're striving to send the right message, to the right people at the right time to increase...

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Is Marketing Automation for you?

If you're considering Marketing Automation or already have a solution but not sure you're using it to it's full potential, this is a...

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Operational emails in Pardot

Nebula has been working more and more with companies looking to centralise all of their customer communications inside Salesforce.  When...

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Heroku - One less headache for your developers?

I recently attended a Partner event at the Salesforce tower, the subject – Heroku. “Well that name certainly doesn’t give anything away”...

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Emotional triggers are key to better engagement

I've always been aware when writing copy or briefing design work that you have to get to the root of the emotional thoughts of your...

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Salesforce Development Is Finally Growing Up

When I started writing code on Salesforce, we typed code into a basic text-input on the setup pages. There was no auto-complete, no...

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Salesforce must be dying to buy Twitter — here's why

Salesforce continues to be heavily linked with a move to purchase Twitter - with rumours continuing to circulating around Dreamforce last...

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Email Marketing is still very much alive

The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn't rely on gathering...

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