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Salesforce CEO Urges Extra Scrutiny of Microsoft’s Acquisition of LinkedIn

With Salesforce's latest failed acquisition Mr Benioff speaks out against what is seeming to be a data monopoly from Microsoft.

“When you’re the largest software company in the world, when you’re Microsoft, you need to be treated differently,” Mr. Benioff said...…

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Brand storytelling is here to stay

They say content is king, but since then we've been inundated with content. So much so, that the challenge for the modern marketer today...

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Email marketing is not dead!

Despite an influx of new communication channels in which to target potential customers through in recent years, email remains an...

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One date you won't want to miss!

6pm Tues London meet up said the email, another date! Is he going to be tall, dark and handsome? Actually it really doesn't matter...

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6 shocking myths about subject lines

This is such an interesting take on the myths of subject lines and reporting. There is so much more that contributes to the effectiveness...

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Salesforce Bails on Twitter Bid

This news has been devastating to Twitter - Shares have fallen 7% since revealed that Salesforce have 'Walked away' from the deal.

It has...

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The Core of Salesforce Einstein

Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of...

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Wave for B2B Marketing (Pardot)

I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform.  For me this...

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Predicting the unknown with AI

In the world of marketing automation, we're striving to send the right message, to the right people at the right time to increase...

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Is Marketing Automation for you?

If you're considering Marketing Automation or already have a solution but not sure you're using it to it's full potential, this is a...

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Operational emails in Pardot

Nebula has been working more and more with companies looking to centralise all of their customer communications inside Salesforce.  When...

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