Contributors

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Do you have the characteristics to be a Salesforce Consultant?

Christmas. One of my favourite times of the year. Like most I take the chance to spend quality time with family and friends, enjoy good...

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unknownx500

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What if the North Pole ran on Salesforce?

A little bit of Christmas cheer from the guys at Salesforce....

Could Father Christmas use marketing automation to find out what you...

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unknownx500

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Using AI to Achieve a Human Customer Experience

A typical "Customer Journey", if such a thing exists, is not a straight path from discovery to purchase. There are so many touchpoints...

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unknownx500

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The Top 7 Online Marketing Trends That Dominated 2016

With Christmas around the corner, it is the perfect time to look back and see which trends dominated the online marketing world this year.

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unknownx500

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Modern day myths of email development

It is very easy to learn something and never question it after that point. I certainly do it however when living in a world with such...

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unknownx500

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How to run your email campaigns at Christmas

With just a little over a week to go until Christmas, we have undoubtedly already seen a deluge of offers and incentives to encourage us...

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unknownx500

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The Pros and Cons of Account-Based Marketing

Account-based marketing is the latest 'buzzword' in marketing. It's a targeted marketing strategy that focuses your efforts on specific...

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unknownx500

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Bringing the family together at Christmas!

We all live busy lives with work, family, friends, and more often with the urge to just go home at the end of the day to relax in front...

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unknownx500

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8 Ways to Improve Your Email Marketing Performance

It's more important than ever to send targeted, personalised emails that your prospects want (and are expecting) to receive. When...

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unknownx500

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Why Marketing Needs Closer Ties to IT

By now, every company has realised how heavily marketing activities rely on technical solutions with the support of the IT team. But they...

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unknownx500

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Marketers Need To Walk In Their Customer’s Shoes

A really thought-provoking piece from a large financial services firm. As marketing landscape changes - with new customer expectations...

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unknownx500

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4 reasons why you should be using Marketing Automation

Okay, so this blog has been written with the tech industry in mind - and the prevalent use of Marketing Automation within tech companies. 

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Is there really a skills gap in digital marketing?

The complexity of any digital marketing role relies on the fact that it requires both the artistic approach towards marketing challenges...

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unknownx500

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