Contributors

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Exciting evolution of the Salesforce AppExchange

The growth in the number of Lightning add-ons available in the Salesforce AppExchange is great to see and makes the migration from...

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unknownx500

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GDPR and marketing excellence

When I first heard about GDPR and thought about the marketing teams I've worked with over the years, my first thought was "how are they...

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unknownx500

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Winter '18 is here! Super Charge Your Lightning Experience

Winter is fast approaching, and with that, Salesforce has just released their new Winter '18 update.

From a winter theme to improvements...

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unknownx500

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The most effective email marketing tactic of 2017

A survey of 260 marketers by Ascend2 suggests that message personalisation is the most effective email marketing tactic. 

But where...

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unknownx500

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Why haven't Marketers Started Using Marketing Automation?

A recent survey from Liana Technologies has explored the application of marketing automation with 421 responders from Europe, Asia and...

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unknownx500

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