Is an ineffective CRM system the route to poor sales?
Some scary statistics here - and ones that are so easy to rectify if caught early. Time and again we hear stories of poor CRM adoption,...
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unknownx500
5 things you may not know about GDPR
25th May 2018. Write this date in your diary and circle it in red pen! This is the date that EU GDPR will come into force and all...
unknownx500
Thinking about the customer experience of GDPR compliance
So the GDPR alarm bells are starting to ring out across many organisations. But as we start to think about the implications of our...
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Wiertz Sébastien
Get out of the 'lead magnet' mindset and focus on value exchange
A recent conversation with a customer about quality content has stuck in my head, most precisely the usage of the phrase "value exchange".
unknownx500
Why is meeting Renewables targets good for business?
The inner eco-warier in me was really pleased to see that Salesforce had hit its renewable energy pledge, especially as they had done so...
unknownx500
Integrating with Salesforce is easy
Our customers are continually asking questions like:
- Will Salesforce integrate with our website?
- Will Salesforce integrate with our finance...
unknownx500
Marketers need to learn how to use Martech Tools
The fundamental element of every successful content strategy is being able to create relevant, outstanding and informative content. But...
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Introducing Salesforce DX Open Beta
Salesforce have been dangling DX in front of source-control-hungry developers for some time now. And now it's finally in Open Beta!
This...
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The Importance of User Experience within Salesforce
When speaking to people who have been considering Salesforce, there can be an apprehension that it will be a complicated experience. This...
unknownx500
GDPR It's real and it's not far away.....
Every day we speak to companies using their data to market to their customers. It's how we have all carried out our day to day...
unknownx500
thedescrier
Email marketing is now a team-wide job: too many cooks spoil the broth?
The 2017 Email Marketing Industry Census highlights a trend of email marketing shifting from an individual team member's responsibility,...
unknownx500
Would you hit delete on all of your data?
Due to a data breach back in 2015 which highlighted some serious flaws in their data management, Wetherspoons has just deleted almost all...
unknownx500
B2B Marketing on a Budget: How to Succeed as a Small Business
B2B marketing is expensive, right? Well, not always. There are ways to use the tools and resources around you to create some exceptional...
unknownx500
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