The landscape of email marketing has changed enormously in the past few years. Now, success in email marketing doesn't rely on gathering huge numbers of addresses but more on segmenting your audience, automating communications and being much more targeted.
This is why there has been a huge rise in marketing automation uptake from large enterprises right down to SMBs. Everyone can benefit from automated campaigns which really focus in on your audience's needs and interests.
More traditional 'batch-and-blast' methods do not yield the results they once did, but with intelligent tracking, targeting and automation, email marketing can be a very effective revenue generator for any business.
Check out the stats from the article below if you're still not convinced!
Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA