Nebula has been working more and more with companies looking to centralise all of their customer communications inside Salesforce.  When messages are being sent from your website, separate SMS gateways and other back end systems it is easy to loose that all important single view of your customer.  This communication needs to be central to your CRM. It holds vital commercial value and should be in the control of Sales & Marketing departments.  Ask us about our product developments in this area.