I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform. For me this was the only area that I thought Pardot needed to improve. With this in place Pardot will be an easy decision for any organisation wanting to market to companies using the Salesforce platform. We will report more as soon as we have reviewed it more thoroughly so watch this space!
Advance analytics for the data driven marketer is now here! Consolidate your marketing and sales data in one place by providing out of the box dashboards to instantly view and report on key metrics. You can deep dive into your data and create different lenses to analyse how your campaigns are performing and where they can be improved. But it’s not just about the data, now you can take action directly from within the App sharing insights and tasks to improve your teams effectiveness.