A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it's becoming an essential skillset for the modern marketer. 

The key is being able to gain actionable insight from this data and start making effective and impactful changes from what you find. With the general release of the Wave for B2B Marketing app today, we're excited to start exploring the ease at which our customers can report on and visualise multiple sources of data and begin turning that insight into action.