Are you making the most of your email signature?
Email signatures are an excellent piece of real-estate that is often overlooked - a repository for a phone number and an (unnecessary) email address. Given the volume of emails sent by any individual employee, it's a prime resource to assist your marketing team.
Next time you have an event to promote, an opinion to share or a new product to advocate why not use these top tips to enhance your email sig and make your marketing team's day!
The average worker sends 40 business emails every day, according to a study by the Radicati Group. That's more than 10,000 emails per employee each year, or more than one million emails a year for a company of 100 people. That's a lot of potential impressions for your brand and your marketing messages.