Have you considered how your marketing has changed with the times? Or thinking about it, have your practices stayed the same since you started your Marketing career?

The marketing landscape has changed so rapidly - from the days as a Sales support function - to leading the way in lead generation, engagement and retention too. Gone are the days when Marketing's sole role was inbound lead generation and companies are now investing in the tools and strategies to get it right. 

Remember, often your customer's first engagement with you and your brand is through marketing collateral - and their decisions may already be heavily influenced before they've even spoken to someone within the team.

This article provides some really key tips that we've found so useful for businesses taking their first steps into empowering their Marketing Teams and investing in Marketing Automation. Why not let us know what you think is most important for staying ahead of the game?