There's no doubt about it, Marketing really does enhance business operations, and more and more businesses see it as a route to success - which is great.
Unfortunately it's not a silver bullet, one-stop strategy to success, and often the capabilities of a marketing team - even with the most sophisticated CRM system and automation systems in place - are vastly overstated by people who may lack a full understanding of marketing strategies.
Certainly, the "art" of marketing is an enigma to some - but here are some top truths to help you navigate your way to marketing success (I like no. 3 the best)
Whatever the reason, there seems to be a certain allure when it comes to today’s marketing tools, and it has had an effect on consumers and marketers alike. Marketing has become the new business mojo. It’s true that drip campaigns, re-targeting capabilities and social media have lent a new level of sophistication to contemporary marketing campaigns.