There's no doubt about it, Marketing really does enhance business operations, and more and more businesses see it as a route to success - which is great. 

Unfortunately it's not a silver bullet, one-stop strategy to success, and often the capabilities of a marketing team - even with the most sophisticated CRM system and automation systems in place - are vastly overstated by people who may lack a full understanding of marketing strategies. 

Certainly, the "art" of marketing is an enigma to some - but here are some top truths to help you navigate your way to marketing success (I like no. 3 the best)