How to optimise the deliverability of a new email campaign

by Nicola Hodd - November 01, 2016
How to optimise the deliverability of a new email campaign

If you’re just about to start sending email communications to your audience or have switched email service providers (and hence changed sending IP address) then consider these top tips to ensure your emails reach the inbox!

 

Email may be quick and cost-effective, but it isn’t always easy. So, how can marketers optimise the deliverability of their first email campaign, or a new campaign being distributed to untapped data?

 

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