Despite sometimes working in silos, SEO and Content Marketing should naturally work hand-in-hand. Both are trying to drive targeted, high quality traffic to your site and both are trying to provide the best information to potential customers so you can serve their needs - and convert them to won business!
This is an interesting take on how the two can work in unison to learn a visitors intent and help build a content strategy that works.
SEO isn’t about keywords or phrases alone, and effective content marketing is more than just crafting articles and other forms of online content around high-volume keywords that will drive a lot of traffic. Keyword analysis should be used as a way to study and better understand your customers. The goal should be to know them — their needs and preferences, their problems and worries — on an individual level.