The complexity of any digital marketing role relies on the fact that it requires both the artistic approach towards marketing challenges as well as the necessary understanding of data-savvy technological environment. For a digital marketer every day presents an opportunity to learn something new and take on the challenges of keeping up with all the various trends across the preferred platforms.
As more and more businesses decide to include digital transformation in their marketing strategy, the demand for knowledgable digital marketing professionals is higher than ever. Maybe this is the time for you to get involved?
Despite people thinking that digital marketing would be the industry that remedied this skills gap a long time ago, sadly figures show that only 8% of current marketers in the UK possess entry level digital skills, a shockingly low number, we can all agree.