Okay, so this blog has been written with the tech industry in mind - and the prevalent use of Marketing Automation within tech companies. 

However the 4 reasons listed as to why they should invest in a Marketing Automation Platform are true for any industry. The key factors being able to generate & nurture your leads, optimise campaigns and increase sales productivity.

Worth a read if you're thinking about investing in a Marketing Automation tool to increase the efficiency of your sales & marketing teams.