by Kerry Watt 
This article suggests that bringing Sales and Marketing together within a business through the sharing of data and aligned processes can generate huge opportunity and revenue benefits. Makes sense, doesn’t it?
Well did you also know that by using Salesforce as your CRM platform it can act as a catalyst to deliver this as well as continue to support and evolve it going forward. The end to end process of generating leads to post sales support can all be managed centrally within Salesforce, allowing consistency of processes, consistency of reporting as well as driving significant efficiency savings.
So if you are thinking about how to boost your revenues and generate improved processes and efficiency within your business, you would be just as good to look at how Salesforce can help you.
Too many companies keep their marketing and sales separated into two teams. They don’t connect with each other nor do they have access to each other’s data. This silo mentality results in a huge lost opportunity for these businesses — upwards of 10% or more revenue annually,