Not sure how your business can benefit from marketing automation? With a great system like Pardot, you'd be able to create responsive email templates, landing pages, forms in one place, with the option to automate the whole process in a nurturing program. 

Working with marketing automation not only can help your business to take better control over the various online marketing activities, but when it is connected to a CRM system it has the ability to generate new leads directly for your sales team.