It is very easy to learn something and never question it after that point. I certainly do it however when living in a world with such rapidly changing technology, it can be dangerous not to re-consider things now an then.

If your job involves email marketing, I would strongly recommend reading this article that dispels these seven tips that were once true but are now no longer:

  • Myth #1: Emails must be 600 pixels wide.
  • Myth #2: You must use standard system fonts only.
  • Myth #3: Only use the Transitional DOCTYPE.
  • Myth #4: Attribute selectors need to be used.
  • Myth #5: All styles in emails must be inlined.
  • Myth #6: Don’t use background images in emails.
  • Myth #7: Emails must look identical across all email clients.