Email marketing continues to be a strong channel for B2B and technology can help you reach a highly personalised communication strategy for your audience.
As great advocates of email marketing, we're keen to see more personalisation, automation and optimisation coming into 2017 and Pardot can help you to target your prospects more effectively, build more personalised journeys using Engagement Studio and automate actions based on your prospects interaction with you.
See how technology can help you reach your marketing goals in 2017.
Personalisation, automation and optimisation are three key focus areas for email marketing at present. Looking to 2017, all three will continue to grow and become more sophisticated but the application of each is changing to reflect new trends and technology.