At Nebula Consulting, we know the importance of training in order to get the most out of the tools we invest in. Training gives our staff the confidence to work with different software, systems and tools and it means that they use it effectively in order to provide us with the efficiencies and information we need as a business.
Using a Marketing Automation tool such as Pardot is no different. To get the most out of the tool - and more importantly make an impact on your bottom line - training is the fundamental stepping stone to realising the many other benefits of investing in technology.
Although research has shown that there are many barriers of success to using technology effectively, we've shown how user training alone can overcome many of them.
However, we believe that all of these barriers can be reduced or eliminated with a thorough understanding of the systems in use. Training is the best way to ensure that your users are fully adopting any system to ensure you get that all important return on the investments you make in technology.