I've worked with over 100 companies at the very beginning of their Marketing Automation journey and it's such an exciting opportunity with loads of wins and great results to be had. But there are some pitfalls that can make this a daunting process.

When I came across these 3 Marketing Automation roadblocks, I nodded my way through the whole article. I've seen all three barriers come up again and again in companies of all shapes and sizes. Knowing how to overcome, or better prevent, these blockers, will make your Marketing Automation journey plain sailing.

There are tips to tackle:

  1. Lack of alignment between sales and marketing
  2. Inaccurate contact data
  3. Failure to document strategy