Implementing a marketing automation technology has become an essential step for every business who wishes to have an efficient online marketing strategy that works in line with sales and lead generation. 

This sounds absolutely great and easy in theory, right? It could be, once you make sure all your automated marketing actions represent your existing brand image and deliver the same level of user experience as it did before. 

A recent article published on The Huffington Post Blog demonstrates how it is possible to personalise your marketing automation while staying effective. If you want to find out, just click on the article below.