This report is a nice bit of news from Salesforce for Marketers. In a period where Marketing Managers across Europe are scrutinising the forthcoming GDPR  and wondering how it'll impact their ability to leverage customer data, maybe there's some light at the end of the tunnel. 

As consumers come to terms with the new rules of marketing, they seem to be more comfortable with the implicit sharing of personal data - as long as there's something in it for them! 

Ensuring you are reaching out with relevant content has always been vital, but offering something in return is rapidly becoming a must-do as well. If you aren't, someone else will.

Maybe your planned move to a fully opted-in database has just got a little bit more pleasant, you just need to make sure you are suitably sweetening the deal!