One of the first steps of every successful marketing strategy is to find out who your target audience is, step in their shoes and understand what they are dreaming about. Once you have that information it is time to start personalising your content on all your digital channels. As multiple studies have shown a significant increase of purchase intent for a product or service after receiving personalised relevant content, what is stopping you to do the same?
To deliver on this expectation, brands have to conceive the right content strategy to attract the right audience and also define how personalization fits into their overarching content marketing program. But to bring these two facets together, you also have to consider how technology can support your content personalization efforts now and into the future.