With the GDPR round the corner, data management is a hot topic and one that should be on every marketer’s mind. In principle the new rules, coming into force in May 2018, mean that explicit consent must be given in order to collect, process and use personal data and you’ll need to also record where and how that consent was given.
As a result, we are getting more and more requests to add opt-in fields to forms to capture explicit opt-ins before any new rules come into place in the UK and to comply with rulings already in place in other markets. Legislation aside, collecting explicit opt-ins is best practice and will help you to build a high-quality, engaged audience in your database.
The best way to capture an opt-in is with a checkbox on your forms that people tick if they agree to receive marketing emails from you. We’ve put together this handy guide to get you started