Now that Spring has sprung and the sunshine is finally starting to make an appearance, there is no better time to clear out your clutter and tidy up that bulging wardrobe. And your Pardot account is no different! Whether you’ve been using Pardot for 3 months or 3 years, over time your account can become full with old templates, inactive prospects or inaccurate information.
There are many ways you can keep on top of your Pardot Account to make sure you continue to run a successful Marketing Automation system – see our blog post below for our top tips.
Consider which content is most useful to your prospects depending on their industry, job title or role in the decision-making process. Re-purpose existing content or create smaller bite-size chunks of content to see how your prospects engage with it before you commission any new pieces of content.