Last Thursday I attended my first ever Salesforce event at London ExCel and well, it was something that I have never seen before. Thousands of people gathered in one place to hear what are the latest features and best practices of Salesforce, and to have a great time networking with like-minded individuals. 

The event started off with a powerful keynote presentation focusing on the importance of customer experience which is I believe one of the most interesting areas of marketing at the moment. As the day went on, I got a glimpse on how Salesforce's own AI platform - Einstein works and saw that with it's help it is now possible to give people a completely personalised customer experience. And thanks to an enthusiastic person in an Einstein mascot, I can even say I was lucky to meet "him" in person. :)

Find out more about how Salesforce shared their excitement of the "Age of Customer" in Silicon's coverage of the 2017 Salesforce World Tour London.