Siri, Alexa, Einstein - the tech giants are investing heavily and moving fast on Artificial Intelligence but can it be used and applied successfully for normal organisations with modest budgets? 

A key takeaway I took from an AI session at the Salesforce World Tour is that the complexity of AI spans a wide spectrum - from the simplest of automations to the most complex ideas in robotics. And we can use that approach when we try to embed AI into our own businesses - start simple and learn to walk before you can run.

The article below outlines some great wins for simple automation before you even start to think about AI - get the building blocks right first with data, personalisation and using the tools you already have at your disposal.