Pardot is an intuitive tool, but we often find ourselves thinking of several solutions for the same end goal. The key is to use the simplest solution and know how each of your automations are working together to provide you with a streamlined process that's easy to maintain.
Marketing Automation has many benefits, but thinking through the set-up carefully at the start will put you on the right path to success. Read our guide to find out where and how you can apply the different automation tools in Pardot.
With so many rich features in Pardot, it can be hard to work out which of the tools to use to achieve your business goals. Our handy guide below should help you to work out what each one does and what to use them for