A previously announced mobile landing page assessment tool has been rolled out in Google Adwords.

The tool is accessible in the new Adwords Beta interface and gives the Mobile-Friendly Click Rate (MFCR), which is the percentage of mobile clicks that go to a page that Google deems mobile friendly. Specific attention can then be given to improving pages with a low mobile score.

As landing page experience is a key element of the quality score algorithm, the tool is highly recommended for Pardot users who have Pardot landing pages for Google Adwords.