In every business I work with it is clear that complexities sit at every level of what they do and therefore their success. It is also these complexities that can make operating there business frustrating at times. 

With the advent of AI many businesses will be looking use the minutia of their complexities to make predictions. These predictions will enable them to get an edge over their competitors in sales and especially in speed of their responses. It is due to this need for speed that I have to agree so fully with this article. If you wish to understand what is happening within your business then you need to use information from all areas of the business. This is why Salesforce's approach of integrating AI in every one of its clouds is a truly inspired approach to the emerging art of AI.