After a quick one hour train ride, I was at Brighton last Friday to visit the BrightonSEO conference for the first time with high hopes and lots of excitement. With a beautiful sunny day on the beach, the conference was up to a great start and it got better session after session.
Attending a conference this big means you get to hear about the latest tactics, researches and best practices from inspiring speakers across the specific areas of the industry. Thanks to the interesting sessions I've seen, I left the conference with numerous ideas on what we need to improve in our own strategy to become better at SEO and overall in digital marketing. For me, that's the biggest benefit of a marketing conference - see you next year BrightonSEO!
Marketing conferences accomplish different goals for different people. Business owners, marketing directors, consultants and office managers all find wisdom from unrelated speakers and topics.