The holy grail of marketing automation and a struggle for many organisations - you'll truly reap the full benefits of Pardot when you can achieve marketing and sales alignment. It doesn't have to be a struggle when you can use standard features from Pardot and Salesforce that help to streamline your lead generation and qualification process. 

Read our blog to find out how to use a variety of automation tools to provide your sales team with high quality leads that they can connect with at the right time.