The holy grail of marketing automation and a struggle for many organisations - you'll truly reap the full benefits of Pardot when you can achieve marketing and sales alignment. It doesn't have to be a struggle when you can use standard features from Pardot and Salesforce that help to streamline your lead generation and qualification process.
Read our blog to find out how to use a variety of automation tools to provide your sales team with high quality leads that they can connect with at the right time.
So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing, but taking your marketing automation strategy to the next level means working more closely with your sales team. Ensure you reap the full benefits of Pardot by creating automations and communications that are aligned with your sales process