I see many 'listicles' about why companies should adopt marketing automation and the benefits of it but I really like this one about how to get started. Having worked with many customers on their Pardot implementations, these are top tips that I can absolutely relate to and recommend! The list is full of best practice advice including strategy, set-up, tracking ROI, training and user adoption. All important factors to marketing automation success.
Regardless of which marketing automation platform you use, take a look at these top tips to help get your strategy aligned with business, your ROI proven and your marketing automation program running smoothly.
As with all marketing initiatives, the implementation of marketing automation must be strategy-led to be effective.