I see many 'listicles' about why companies should adopt marketing automation and the benefits of it but I really like this one about how to get started. Having worked with many customers on their Pardot implementations, these are top tips that I can absolutely relate to and recommend! The list is full of best practice advice including strategy, set-up, tracking ROI, training and user adoption. All important factors to marketing automation success.

Regardless of which marketing automation platform you use, take a look at these top tips to help get your strategy aligned with business, your ROI proven and your marketing automation program running smoothly.