The end of 2017 is only weeks away and everyone is slowly getting affected by the Holiday spirit with funny Christmas jumpers, mince pies, holiday office decorations and of course Jingle Bells streaming all day.

Besides enjoying the Christmas mood, this time of the year means that we need to look back on what has happened in the last 12 months and start thinking of what we can improve next year. Our strategy will be affected by our impressions and highlights from this year, but we also need to consider what trends we can expect in 2018.

Best Techie's recent article recommends to start planning now and begin to prepare for 2018 with a focus on the domination of unique customer experiences in B2B marketing, the utilisation of IoT and voice search and partnering up with local charities for a good cause. 

Thinking ahead even for just a little bit will make your life easier next year, and you could use your ideas as starting points for your 2018 marketing strategy after a relaxing holiday period. So what are you waiting for?